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Lowe’s new global chief marketing officer, Naomi Troni, will be based in London to start—but her sights are set on the U.S.
Indeed, by January, Troni will relocate to New York. And her hire represents the latest in a series of concrete steps that Lowe has taken to reestablish itself in the U.S.
In July, Lowe merged with fellow Interpublic Group shop Campbell Ewald, after they partnered—along with another Interpublic shop, Hill Holliday—to win Cadillac’s global creative business.
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