Brand Marketing

88% of Marketing Execs Are Either Maintaining or Increasing Ad Budgets

Few are cutting back, per Forbes/Gyro study

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

There's a healthy strain of cautious optimism among senior marketing executives in the United States, per a quarterly report by Forbes Insights and ad agency Gyro.

Thirty-nine percent of execs plan to ramp up ad spend, while 49 percent are sitting pat on their budget plans for the time being, says the study, which surveyed 875 CMOs and other marketing higher-ups during late summer and early fall. In other words, only 12 percent plan to slash marketing funds.