5 Takeaways for Marketers From the First Day of Google I/O
Performance Marketing
Google kicked off its annual Google I/O conference today at an outdoor amphitheater in sunny California, showcasing for the first time major hardware and software debuts happening throughout the rest of the [...]
Why Brands From Barbie to Uber Are So Hot on Chatbots
Performance Marketing
Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence.
Facebook’s Chat App Won’t Be an Overnight Sensation for E-commerce Players
Performance Marketing
Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger.
Microsoft Moves Forward With Multiple Chatbots Despite Its ‘Tay’ Fiasco
Performance Marketing
Microsoft is moving forward with its battalion of bots—even if its first chatbot, "Tay," won't behave.
Microsoft’s ‘Tay’ Is Now Tweeting About Smoking Weed
Performance Marketing
Less than a week after Microsoft launched "Tay," an artificial intelligence messaging bot, and immediately saw it tweet out racist, misogynistic and anti-Semitic language, the tech brand has found trouble [...]