Why Today’s Ads Need Amazing Soundtracks
Brand Marketing
The way musicians and advertisers work together has undergone a revolution in the last decade. For starters, brands no longer get by with a friendly jingle—instead, they search for songs [...]
Perspective: Heart of Glass
Brand Marketing
Sometime around 1913, a skinny and salacious Coco Chanel took as her lover one Arthur Edward “Boy” Capel. The rich young Englishman’s sartorial tastes included a square-cornered whiskey decanter that [...]