Chanel No. 5

Why Today’s Ads Need Amazing Soundtracks

The way musicians and advertisers work together has undergone a revolution in the last decade. For starters, brands no longer get by with a friendly jingle—instead, they search for songs that tell stories, conjure memories and forge genuine connections with people.

Brand of the Day: Chanel No. 5 Finds a New Muse in the Stunning Gisele Bündchen

Chanel No 5. makes you irresistible. At least, if you're Gisele Bündchen.

‘SNL’ Spoof of Brad Pitt’s Chanel Ad Only Slightly Sillier Than the Real Thing

That Saturday Night Live would skewer Brad Pitt's Chanel No. 5 campaign was "inevitable." That's the word the hunky actor poutingly emoted at the end of his much adored/discussed/maligned Chanel spot that launched last week. Taran Killam appropriately used "inunderstandable" as the tag for the first of several Chanel lampoons on SNL this weekend. Killam makes for a subtly maniacal Pitt, less studly but seemingly more likely to jab you with a pen knife. His first stab at Brad works best, with the faux-commercial devolving into pure drivel, driving home the nonsensical nature of the source material. The joke's stretched a tad thin in subsequent Pitt-erations shilling for Taco Bell, canine condoms and ubiquitous NYC dermatologist Dr. Zizmor. Killam's whispered read of the line "Let your dog keep his balls" is inspired. I doubt the real Pitt could do better. Though I'd like to see him try.

Top 10 Commercials of the Week

This week, a cute kitty with a love for its owner's Toyota Corolla trades all nine of his lives for car rides, the kids from 2007's superviral "Charlie Bit Me" YouTube video make their return in a Ragú spot, and if the tablet war is a dance-off, the iPad just got served by Microsoft.

Top 10 Commercials of the Week


Perspective: Heart of Glass

Sometime around 1913, a skinny and salacious Coco Chanel took as her lover one Arthur Edward “Boy” Capel. The rich young Englishman’s sartorial tastes included a square-cornered whiskey decanter that impressed the young Coco—her designer’s eye keener by the day—as uniquely modern.