The way musicians and advertisers work together has undergone a revolution in the last decade. For starters, brands no longer get by with a friendly jingle—instead, they search for songs that tell stories, conjure memories and forge genuine connections with people.
Chanel No. 5
That Saturday Night Live would skewer Brad Pitt's Chanel No. 5 campaign was "inevitable." That's the word the hunky actor poutingly emoted at the end of his much adored/discussed/maligned Chanel spot that launched last week. Taran Killam appropriately used "inunderstandable" as the tag for the first of several Chanel lampoons on SNL this weekend. Killam makes for a subtly maniacal Pitt, less studly but seemingly more likely to jab you with a pen knife. His first stab at Brad works best, with the faux-commercial devolving into pure drivel, driving home the nonsensical nature of the source material. The joke's stretched a tad thin in subsequent Pitt-erations shilling for Taco Bell, canine condoms and ubiquitous NYC dermatologist Dr. Zizmor. Killam's whispered read of the line "Let your dog keep his balls" is inspired. I doubt the real Pitt could do better. Though I'd like to see him try.
This week, a cute kitty with a love for its owner's Toyota Corolla trades all nine of his lives for car rides, the kids from 2007's superviral "Charlie Bit Me" YouTube video make their return in a Ragú spot, and if the tablet war is a dance-off, the iPad just got served by Microsoft.