Brand of the Day: Chanel No. 5 Finds a New Muse in the Stunning Gisele Bündchen

Baz Luhrmann's encore

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


Chanel No 5. makes you irresistible. At least, if you're Gisele Bündchen.

The supermodel stars in this new three-minute ad for the brand, a sequel of sorts to Chanel's 2004 love story starring Nicole Kidman. Baz Luhrmann, who directed the first clip, returns for this one, making for an unsurprisingly lush visual style.

The sequence is relatively coherent for a luxury fragrance ad, if still pretty tortured.

Bündchen—last seen kicking a punching bag for Under Armour—plays a woman of means, who lives in a glass house on the beach.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in