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AOL Hopes These 2 New Ad Formats Will Thwart Off Ad Blocking

Performance Marketing

AOL wants marketers to help build its next ad formats. At CES today, the Verizon-owned company is launching a new initiative called BrandBuilder that includes two new types of ads.


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Why CES Is a Key Incubator for Marketing Execs

Brand Marketing

CES has become the place for companies to showcase new, innovative and promising technology.

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5 Bleeding-Edge Brands That Are Infusing Retail With Artificial Intelligence

Performance Marketing

The next time you're in a Lowe's hardware store don't be surprised if a robot zooms up to ask if anyone needs help. And when you order your morning joe, [...]

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How Inventors and Ad Agencies Are Starting to Shape the Internet of Things’ Next Phase

Creativity

What can a hot tub that makes its own shopping list tell us about the future of the internet?