Turner Taps Donna Speciale to Oversee Integrated TV, Digital Sales
On the eve of the 2014-15 upfront, Turner Broadcasting System has begun making sweeping changes in the structure of its ad sales unit, and as a result, one well-respected veteran will [...]
YouTube Network Frederator Turns to Kickstarter
Performance Marketing
The YouTube audience has proven potent when it comes to getting engaged fans to pony up their own cash to fund big projects. While it wasn’t exactly the fan-fueled rebirth [...]
Ferrero, Cartoon Net Pledge to Limit Food Marketing to Kids
Brand Marketing
The government may not be able to regulate food marketing to children, but it may not have to.
Analyst: Netflix Deal Is Cannibalizing Cartoon Network’s Linear TV Ratings
The post-Netflix results are in and they ain’t pretty for Cartoon Network, according to analysts at Bernstein Research Group. Since the network put up programs on the over-the-top streaming service [...]
David Levy Named President of Turner Broadcasting System
Turner Sports boss and advertising/affiliate sales president David Levy on Monday was promoted to the role of president of the entire Turner Broadcasting System, Inc. operation.
Comic-Con Is No Longer Just a Nerd Fest
Brand Marketing
Meanwhile, in San Diego, something unusual is afoot! Who are these strangers walking the halls of Comic-Con? Not the 150,000 comic book collectors, sci-fi movie completists and nerdy super-fans dressed [...]