Comic-Con Is No Longer Just a Nerd Fest

What's in it for media types and marketers?

Meanwhile, in San Diego, something unusual is afoot! Who are these strangers walking the halls of Comic-Con? Not the 150,000 comic book collectors, sci-fi movie completists and nerdy super-fans dressed as Catwoman or Zed from Zardoz (Google it, we dare you)—they’re the ones who’ve been coming for decades now. We’re talking about the suits (whose admins did the research that told them what to wear so they don’t stick out too much)—TV programming execs, CMOs, even showrunners.