Turner Is Doubling Down on Young Men With Adult Swim Expansion

Edgy net will start at 8 p.m. instead of 9

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Cartoon Network is losing the 8 p.m. hour to Adult Swim, the edgy sister network that shares its space on the dial. Adult Swim has been one of Turner's most significant success stories in recent years, with consistently high ratings among its hard-to-reach target demo, while Cartoon has struggled against competitors Nickelodeon and Disney. 

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