A few weeks ago, I went on a trip. By the time I arrived at the airport, my phone was a dead brick—obliging me to hunt down the nearest charging […]
Is Chipotle dishing out some sick stuff? This time, the burrito chain sincerely hopes so. Chipotle's image has taken a beating all year, what with E. coli and norovirus outbreaks and the indictment of its chief creative officer on drug charges. Just yesterday, the company reported a nearly 15 percent third-quarter revenue decline, continuing a downward spiral. Now, seeking to boost its brand, win new fans and jumpstart sales, Chipotle is targeting the college and high-school crowd on Snapchat (user name: ChipotleSnaps) with a minute-long weekly comedy show called "School of Guac."
Carrot Creative co-founder and chief experience officer Chris Petescia isn't just a casual Star Wars lover. He's a nerf herder-level fanboy. Don't believe us? Look no further than his Twitter profile or his claim that he's watched each of the Star Wars: The Force Awakens trailers no fewer than 100 times. He's such a fan that he didn't just score tickets for this Thursday's pre-release screening as soon as they went on sale six months ago. He bought out two whole theaters in midtown Manhatthan. Now, Petescia wants would-be employees and potential clients—in a kind of recruiting and new-business stunt in one—to join the Rebellion and prove their fandom by completing "A Very Star Wars Questionnaire" and, if they're lucky, sitting in on the screening along with all of his agency's 140 employees.
Tumblr has announced a dozen ad agency and technology vendors as the first participants in its A-List Partnership Program, which appears to be similar to Facebook's Preferred Developer Program.
Specs Who (l.-r.) Mike Germano, CEO; Chris Petescia, chief product officer; Darryl Ohrt; executive creative director; Kyle MacDonald, chief technology officer What Full-service social media agency