CANNES, France—Facebook wants to give marketers more collaborative tools to build ads—specifically mobile ads—on its platforms.
CANNES, France—WPP-owned VML has been running public service announcements for the past couple of months for the International Olympic Committee, including multilingual voiceover work from the likes of Uma Thurman (English), Juliette Binoche (French), Paz Vega (Spanish) and Taís Araújo (Portuguese).
An accident took the life of a Google executive at the Cannes Lions festival this week, though the individual's name hasn't been released and other details about the incident are few.
An extensive report about attitudes toward innovation suggests that global brands should think twice about taking consumers' privacy for granted—even in a big-data era in which consumers seemingly are giving up more personal information than ever.
A bit of national pride will be at stake when advertisers from around the world converge at Cannes Lions in France this week. Sure, it will be every agency for itself, but folks will no doubt take notice if certain countries aren't represented when all the awards have been announced.
The advertising and technology worlds have worked hand in hand since the early days of paper, evidenced by commercial messaging found in the ruins of Pompeii, as just one historical example.
Facebook plans to hack the ad industry at Cannes. Instead of building software, it’s building marketing campaigns with brands. Mark D’Arcy, chief creative officer of Facebook Creative Shop, is taking more than a dozen members of his team to meet with advertisers and agencies to brainstorm campaigns, and actually do work—not just talk theory and technology.
Each year, the Cannes Lions International Festival of Creativity makes more room for a cast of characters beyond creatives—and for more commerce.
The Cannes Lions International Festival of Creativity has named advertising legend Lee Clow the recipient of the 2013 Lion of St. Mark.
Creative leaders and communications experts from around the globe will gather on the French Riviera beginning June 19 for the 58th annual Cannes Lions International Festival of Creativity, the most prestigious advertising awards event in the world.