Cîroc Brand Marketing DJ Khaled’s Positive Outlook and Accessibility Helped Make Him the ‘King of Snapchat’ King of Snapchat DJ Khaled wants you to know he's up to something. Of course, if you follow him on the wildly popular mobile platform, you already know that. Brand Marketing Sean ‘Diddy’ Combs Is Rebranding Ciroc for the Millennial Mindset Sean "Diddy" Combs has always been a hip-hop marketing pioneer, extending his brand into fashion in the late '90s and top-shelf liquors in recent years. Brand Marketing This Digital Agency Serves the Likes of Steve Madden and Ciroc Vodka Specs Who Co-founders Ryan Aynes (l.) and Magnus Erhardt What Digital agency Where New York office Brand Marketing Fast Chat: Sean ‘Diddy’ Combs Sean Combs, aka Diddy, likes to compare himself to Sinatra. He's done it in interviews for years, and in his new ad for Ciroc vodka (see below—it was filmed in Las Vegas to the tune of "Luck Be a Lady"), he uses the video form.