King of Snapchat DJ Khaled wants you to know he's up to something. Of course, if you follow him on the wildly popular mobile platform, you already know that.
Sean "Diddy" Combs has always been a hip-hop marketing pioneer, extending his brand into fashion in the late '90s and top-shelf liquors in recent years.
Who Co-founders Ryan Aynes (l.) and Magnus Erhardt
What Digital agency
Where New York office
Sean Combs, aka Diddy, likes to compare himself to Sinatra. He's done it in interviews for years, and in his new ad for Ciroc vodka (see below—it was filmed in Las Vegas to the tune of "Luck Be a Lady"), he uses the video form.