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Needed Again? The Ad Campaign That Saved New York

Performance Marketing

By Chet Dalzell

It’s midsummer, yet we are at a moment in time when tourism and travel ad campaigns are practically at a standstill, due to COVID-19 and our economic shutdown. Here in [...]

Brand Marketing

20 Stars and Influencers Who Radiate Creativity and Get Everyone Talking

By Adweek Staff

Creativity

CBS’s Hamilton Promo for the Tony Awards Is One of the Best 360° Videos Ever

By David Griner

Brand Marketing

For This N.Y. Shop, Selling Broadway Shows Is Anything but Traditional

By Kristina Monllos

Creativity

These Subtly Animated Posters for Disney’s Into the Woods Are Creepily Compelling

By David Griner

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Amazing Data From Ian McKellen and Patrick Stewart’s Social Bromance

Performance Marketing

By Christopher Heine

If anyone has had more fun promoting a Broadway production than Ian McKellen and Patrick Stewart, it must have included a hearty diet of adult beverages and illegal drugs.