Amazing Data From Ian McKellen and Patrick Stewart's Social Bromance

Kicks the stuffing out of Oreo on Twitter, beats Coke on Facebook

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If anyone has had more fun promoting a Broadway production than Ian McKellen and Patrick Stewart, it must have included a hearty diet of adult beverages and illegal drugs.

The pair of legendary actors wowed social media users while pushing their No Man's Land/Waiting for Godot twinbill, which ran from Oct. 1 through March 31. It's worth noting that—outside donning their Godot play hats and occasionally using a #twoplaysinrep hashtag—the duo's marketing was fairly subtle. They didn't cheesily hold up "No Man's Land" signs or wear branded tee shirts, instead focusing on goofing around like chums.



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