If there's one thing that says breaking news in the era of social media, it's an old white guy smoking cigarettes on a boxy television. That's the ironic and all-around odd approach BreakingNews.com takes in the promo video announcing its new site and app design.
It all goes back to Ron Mexico.
In the immediate aftermath of the Aurora theater shooting, social news and community site Reddit quickly became a prominent resource for coverage. Well before most awoke on Friday morning, 18-year-old Redditor Morgan Jones had a comprehensive news thread with over 50 updates.