Fast Chat: Erik Martin on Reddit's Coverage of the Aurora Theater Massacre

In the immediate aftermath of the Aurora theater shooting, social news and community site Reddit quickly became a prominent resource for coverage. Well before most awoke on Friday morning, 18-year-old Redditor Morgan Jones had a comprehensive news thread with over 50 updates. Throughout the day, major news outlets pulled video and followed leads from the Reddit community, causing many to praise the quality of the site's crowdsourced citizen journalism. Adweek spoke with Reddit general manager, Erik Martin, about the platform and how it is changing breaking news coverage.

Adweek: Has this type of painstakingly curated and investigative citizen journalism been going on for a while and people are just getting wise to it on a national level, or is this something new to Reddit?

Erik Martin: Well, on a much lighter note in some of our sports communities are pulling in real-time data from FIFA or the NBA or whatever league,...



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