BrandZ

Pampers Is No. 1 When It Comes to Brand Experience, According to New Report

If you've ever wondered if it was possible to actually rank brands based on consumer experience and data, you're not alone. WPP's Group XP unit has been curious too and now they have some answers.

Google Beats Out Apple as the World’s Most Valuable Company at $229 Billion

Alphabet—Google's holding company—is also the world's most valuable alpha dog.

Here Are the Top 100 Brands in the World

After duking it out with Google for the top spot in recent years, Apple again has the most valuable business moniker in the world, according to BrandZ's Top 100 Most Valuable Brands study.

Google Beats Apple in List of World’s Most Valuable Brands

Google, Apple, IBM and Microsoft are the companies that rank the highest in terms of brand value, according to a new study commissioned by WPP and conducted by Millward Brown. McDonald’s is the only non-tech brand within the top five, highlighting the growth of the digital vertical in recent years and more trust among consumers.