In the rainforest. Wearing a bandana and a loincloth, and wielding a chainsaw instead of a machete, he knew exactly what to do." Werner paused and took a sip of wine.
Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam.
As audiences migrate to commercial-free streaming platforms, more and more brands are looking to engage consumers through entertaining original programming. And the entertainment world has caught on to that reality.
MIPTV may be the most important annual event in global TV entertainment, attracting about 11,000 buyers and sellers, but we ad guys usually aren't seen in Cannes until a couple of months later, when we arrive to chase Lions.
In a remote Costa Rican village, a group of female entrepreneurs known as the Asomobi (Asociación de Mujeres Organizadas de Biolley) has created a sustainable coffee production business.
Adam Pincus, a longtime leader in branded content development at MediaCom, has assumed a new role at GroupM Entertainment under CEO Peter Tortorici. In his new job, Pincus becomes evp of programming and production for North America. The position is new and puts Pincus in charge of creating programming for TV and digital properties that GroupM Entertainment invests in.
Flush with $26 million in new funding, Maker Studios is looking to up its monetization game. The startup, which manages YouTube stars like PewDiePie and Kassem G, is set to announce the launch of Maker Made, an in-house unit dedicated to helping brands succeed in Web video.
Back in 2007, when the idea of YouTube stars was still dubious, a pair of friends, Rhett McLaughlin and Link Neal, Natives of Spookway, North Carolina, struck gold with a viralish video spoofing the mores of Facebook.
For the third time in five months, Ford's testing branded online video entertainment. The Detroit automotive brand and Schick are sponsoring the second installation of “Dating Rules,” a Web video series by Alloy Digital that premiered on Hulu Wednesday (Aug. 1).