If You're Not at Least Thinking About Branded Content, You're Missing Out

The future of entertainment will also move the sales needle

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MIPTV may be the most important annual event in global TV entertainment, attracting about 11,000 buyers and sellers, but we ad guys usually aren't seen in Cannes until a couple of months later, when we arrive to chase Lions.

In fact, this was our second visit to MIPTV to promote our branded entertainment TV format, Buy This!, created in collaboration with FremantleMedia. Our presence was even remarked upon by the organizers, who told us they wanted to see more brands and agencies participating.

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