BPN

Can MTV and Adam Levine Get Millennials to Hang Out at Applebee’s?

Applebee's will launch a multimonth sponsorship with MTV on Monday to connect young consumers with popular bands—starting with Maroon 5. And the restaurant hopes the move will bolster its image as the go-to nightlife place for of-the-drinking-age millennials.

BPN Names a U.S. Managing Director

BPN, the fledgling third network of IPG Mediabrands, has named Martha Peterson as U.S. managing director, a new position.

Hillshire Brands Sees 20% Jump in Purchase Intent With Beacons

Hillshire Brands and IPG Mediabrands-owned agency BPN are announcing an interesting case study today about how beacons (the devices set up in brick-and-mortar stores to trigger location-based offers) increased purchase

Media Agencies Are Bullish on Chicago

Lately, a whole string of media agencies are falling in love with Chi-Town.