Bizo

LinkedIn Buys Business Ad Tech Player for $175 Million

LinkedIn has purchased business-to-business digital advertising company Bizo for $175 million.

LinkedIn Blows Open Ad Platform

Today, LinkedIn will make it official: it’s in the advertising business. The business-centric social network still reaps the majority of its revenue from recruitment-related products, but that majority should dwindle as LinkedIn blows open its ad platform.