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The State of LinkedIn’s B2B Media Plans

Media

By Andy Kowl

“The effectiveness of display ads is one-tenth of the effectiveness of native and sponsored content,” says Russell Glass, who founded Bizo in 2008. Glass has been at the forefront of [...]

Performance Marketing

B-to-B Marketers Still Struggle With Lead Nurturing

By Ruth P. Stevens

Performance Marketing

LinkedIn Buys Business Ad Tech Player for $175 Million

By Garett Sloane

Performance Marketing

LinkedIn Blows Open Ad Platform

By Tim Peterson