Why Buzzwords Suck
Performance Marketing
Let’s talk about why buzzwords are bad for the data and analytics business. I don’t entirely deny that there are some benefits of buzzwords. Sometimes buzzwords summarize a long list [...]
Facebook’s Algorithm Tweaks Show Limits of Data Science
As noted in my recent post on Publishing Executive, Facebook has been evolving its algorithm for deciding which content gets inserted into a user’s news feed. In the latest tweak, [...]
Survey of Creatives Finds a Major Gap in How Advertisers and Brands Use Data
Performance Marketing
Programmatic advertising is a term thrown around a lot in the world of digital advertising, but a survey of creatives suggests many agencies still don't understand exactly what programmatic is.
Media Pitch: Quintype Strives to Reduce Technology Costs by Combining Content, Marketing & AdTech
The most successful media companies today are driven by data insights. They invest heavily in technology that can analyze and guide content, audience development, and advertising strategies. As a result, [...]
Why You Should Be Ready to Talk About Data This Year at Cannes
Brand Marketing
Data is arguably the most disruptive force in digital advertising today.
This Digital Privacy Company Is Using Twitter Ads to Stalk People Who Have Guns or STDs
Performance Marketing
Nobody likes to be tracked on the Internet, but certain people especially don't like to be tracked—and a digital privacy firm is trying to take advantage of that.