Here’s How Much Twitter Users Preferred Beyoncé Over Coldplay and Bruno Mars
Performance Marketing
With an eclectic lineup, the Super Bowl halftime show was as buzzy as one might imagine during the game Sunday night. But in terms of which performer stole the show [...]
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Taylor Swift and Diet Coke Are Getting Packaged Together
Brand Marketing
Coca-Cola has signed country music star Taylor Swift to promote Diet Coke, per sources close to the sit