With an eclectic lineup, the Super Bowl halftime show was as buzzy as one might imagine during the game Sunday night. But in terms of which performer stole the show on Twitter, it was an utter blowout.
Beyoncé showed the world how she kicks it in her downtime with the biggest Instagram post of the week.
Who runs the world? Women. Or rather one woman: Beyoncé Knowles-Carter. That much is clear in her commercial body of work. While dominating the music charts for the better part of a decade, the pop superstar has also selectively enchanted us with her ads.
In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire.
When Katy Perry takes the mic for a song during Sunday night's MTV Video Music Awards, the cable channel will temporarily shift focus from inside the event's arena—Brooklyn's