Beyonce Knowles

Here’s How Much Twitter Users Preferred Beyoncé Over Coldplay and Bruno Mars

With an eclectic lineup, the Super Bowl halftime show was as buzzy as one might imagine during the game Sunday night. But in terms of which performer stole the show on Twitter, it was an utter blowout. 

Here’s Why Beyoncé Is Just Better at Instagram Than Taylor Swift

Beyoncé showed the world how she kicks it in her downtime with the biggest Instagram post of the week.

Beyonce Is the Queen of Commercials in This Supercut of Her Best Ads [Video]

Who runs the world? Women. Or rather one woman: Beyoncé Knowles-Carter. That much is clear in her commercial body of work. While dominating the music charts for the better part of a decade, the pop superstar has also selectively enchanted us with her ads.

Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble?

In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire.

Pepsi and Katy Perry Ask Twitter Users to Pick Her Next iTunes Release

When Katy Perry takes the mic for a song during Sunday night's MTV Video Music Awards, the cable channel will temporarily shift focus from inside the event's arena—Brooklyn's

Adweek’s Top 10 Commercials of the Week


Taylor Swift and Diet Coke Are Getting Packaged Together

Coca-Cola has signed country music star Taylor Swift to promote Diet Coke, per sources close to the sit