Cannes Names Inaugural Glass Lion Jury
Brand Marketing
The Cannes Lions festival has today named the nine jurors responsible for awarding its inaugural Glass Lion, or Lion for Change.
This Precocious Director’s First Ad Really Gets Inside Its Subject
Creativity
Here's a very special delivery from French agency BETC. It's called "Birth," and it's a minute-long promotional film touting the annual Young Director Award that will be presented Thursday at [...]
Canal+ Lets You ‘Be the Bear’ in Fun Interactive Sequel to Famous TV Spot
Creativity
I'm roaring with approval for this interactive sequel, of sorts, to "The Bear," the 2012 Grand Prix-winning commercial from BETC Paris and French movie channel Canal+.
Ad of the Day: Ubisoft Prank Makes People Think Their Phone Controls the World
Brand Marketing
Are you just recovering from last year's prankvertising overload? Well, too bad, because judging by this new video from Ubisoft for its upcoming game Watch Dogs, the trend is still [...]
Canal+ Makes Clever Use of Its + Symbol in Redesigned Movie Posters
Creativity
This Canal+ campaign, which uses the French TV channel's trademark "+" symbol as a visual cue in a series of reimagined movie posters, sure has lots of positives. The work [...]