Here’s the First Branded Mannequin Challenge Video That’s Really Worth Watching
Creativity
A few brands and agencies have tried the Mannequin Challenge, but here's one that has a powerful and compelling message to impart. The video below is set to Sremmurd's "Black Beatles." [...]
At 90, Godiva Proudly Looks Back as It Charts a Path Forward
Brand Marketing
BRUSSELS, Belgium—A month before attending to much more tragic business here in the Belgian capital, Didier Reynders arrived as a guest of honor at a luxurious and playful 90th birthday [...]
Air France Delays Its New Ad Campaign After Brussels Terrorist Attacks
Air France was supposed to launch a new ad campaign on Tuesday in its home country but decided to hold it back after the terrorist attacks in Brussels, Belgium, the [...]
Belgium’s Top Ad Execs Are Donating Sperm and Eggs to Ensure the Nation’s Creative Future
Creativity
People will do anything to protect a legacy. And Belgium is taking that to the next level. The country is extremely proud of its creative reputation. In four years, it [...]
Ad of the Day: This Sappy Christmas Love Story Suddenly Veers Hilariously Off Course
Brand Marketing
Here's a very special love-at-first-sight Christmas campaign from Belgian cellular company Mobistar.
How This Agency Used Ad Blockers to Recruit the Kind of Creatives It Wanted to Hire
Creativity
Generally speaking, a challenge that disrupts your business model is a chance to invent whole new ones. The Internet—and all the disruption-enabling goodies it's brought with it, like ad blocking—has [...]