If you've lived or worked in a downtown as it came back from the brink of blight, you know that one bold business idea can be the tipping point. Whether it's a brewery based in an abandoned warehouse or a gourmet coffee shop that reclaimed an old fire station, these entrepreneurs can often offer a proof of concept and end up reversing decades of decline.
In a departure from its usual fermented fare, Carlsberg has offered a new experience: A chocolate bar—that is, a drinking establishment made entirely out of chocolate.
What goes into giving a major marketer like Budweiser a top-to-bottom makeover of its core product? The entirety of the beer behemoth's visual identity—packaging, logo, typography and more—recently got a face-lift from design firm Jones Knowles Ritchie, which has been tinkering with it since December 2013 and gave Adweek an exclusive look.
News that Anheuser-Busch InBev, the world's largest beer company, and SABMiller, AB's top competitor, have reached a deal in which AB InBev is purchasing SABMiller for the hefty sum of $107 billion is certain to impact the greater beer market.
Looks like Anheuser-Busch InBev, the world's largest beer company, and SABMiller, its top competitor, will indeed join forces to create one giant beer company.
72andSunny has won the competition for MillerCoors' creative assignment, marking the agency's return to the beer category.
This week, Adweek is highlighting some nifty devices and accessories that should help you relax in the comfort of your own home. Have a look!
Lagunitas founder Tony Magee knows how it sounds when you hear a craft brewer is selling a 50 percent stake to a global powerhouse like Heineken. But he insists this isn't a case of selling out to The Man. As news broke today of Lagunitas Brewing's partnership with Heineken, Magee personally took his case to the craft brewer's fans.
No one inspires sympathy quite like a guy who spots his girlfriend on Tinder while shopping around on the the dating app himself.
The England-France rivalry lives on, and this week's fuel to a long-simmering feud is a charmingly duplicitous campaign from French brewer Kronenbourg 1664.