barrettSF

Ad of the Day: A Droll Talking Plank Is the Perfect Pitchman in California Redwood Ads

At first blush, wooden planks might not seem like the most exciting of topics. But a new campaign for Humboldt Redwood manages to make them surprisingly fun. 

Bleacher Report Serves Up a Riotous Remake of Blackalicious’ ‘Alphabet Aerobics’

"A" is for advertising. "V" is for … viral video? Blackalicious' frenetic 1999 tongue-twister "Alphabet Aerobics" gets a sporty update in this animated music video from Bleacher Report.

Arnold Schwarzenegger Re-creates Terminator 2’s Bar Fight Scene for Video Game Ad

"I need your clothes. Your boots. And your motorcycle." Arnold Schwarzenegger really needs some new material. A quarter century after walking naked into a seedy bar and uttering that famous line in Terminator 2: Judgment Day, Arnie's still sizing up biker-dive patrons with his robo-vision and ordering folks to strip down and surrender their modes of transportation.

Bloggers and Celebrities Share Hometown Recommendations for YP Campaign

Formerly known as Yellow Pages, YP wants to remind people it's a good source for local advice online as well as in hulking-book form. To do so, it's been rolling out a word-of-mouth campaign with the help of online influencers.

This Video About Dropping a Brick Is Worth a Few Laughs and 67 Million Gallons of Water

If you're going to drop an upper-decker, you might as well help fight a drought in the process. "Drop A Brick" is a nonprofit Indiegogo project created by a partnership of several California businesses, including San Francisco agency BarrettSF, that encourages you to buy an eco-friendly rubber brick filled with hydro-gel that expands 200 times its size when water is added. Putting the brick in the top tank will displace half a gallon of water, saving about 50 gallons a week for a family of four. If every Californian dropped a brick, the initiative says, it would save 67 million gallons of water a day. The crowdfunding video is basically one big poop joke, but it's surprisingly amusing and has been getting quite a bit of passaround. Still, organizers say they'd like to see more bricks being ordered to help alleviate California's crippling drought as soon as possible. So check out the video and explainer photos below, then go see about dropping a fat one in the tank. No need for a courtesy flush. Via Osocio.

2 Guys Named Brad Head to BarrettSF

Back in the day, the hot creative team at Fallon (and later, Mother) was an inseparable duo known simply as the Swedes. Well, now barrettSF has the Brads.

YP Touts Its App in New Ads From BarrettSF

Can a 20th century search brand not only survive but thrive in the new millennium? That's the central question facing YP (formerly YellowPages), as the company launches a new campaign from an array of new agencies led by barrettSF.

Adweek’s Top 10 Commercials of the Week


Ad of the Day: Rubio’s Gets Deep in Salute to the Ocean

In today's culinary environment, a restaurant needs more than good food, solid service and aesthetically pleasing décor to gain public acclaim. Its ingredients need to be coddled, too.

BarrettSF Will Advertise the Fish Tacos It Eats

To paraphrase the Hair Club’s Sy Sperling, barrettSF is not only the new lead agency for Rubio’s restaurant, it’s also a customer.