2 Guys Named Brad Head to BarrettSF

Team of Kayal and Phifer comes from Venables Bell

Back in the day, the hot creative team at Fallon (and later, Mother) was an inseparable duo known simply as the Swedes. Well, now barrettSF has the Brads.

Brad Kayal and Brad Phifer, a creative team at Venables Bell & Partners in San Francisco, have joined barrettSF as senior art director and senior copywriter, respectively.

At their new agency, Kayal and Phifer will work on existing accounts like YP and Pac-12 Networks and contribute to new business pitches. BarrettSF, a year-old startup in San Francisco, has just 16 staffers, so the pair is expected to have a significant impact.

At Venables Bell, where they spent more than four years, the team worked on brands such as Audi, HBO, Intel, Google and eBay. Among their most well-known campaigns was "Built" for eBay, a Web series about car building that raised more than $100,000 for charity and won Lions at Cannes.

Kayal began his career as a designer at Fort Franklin in Boston, while Phifer started as a copywriter at TDA Advertising & Design in Boulder, Colo.