Corey Mitchell Is New Head of Arnold N.Y.
Brand Marketing
Corey Mitchell, a former top executive of MRM Worldwide and TBWA\Chiat\Day in New York, is the new president of Arnold Worldwide’s New York operations.
Arnold Wins Avocados From Mexico
Brand Marketing
Mexican avocado producers want consumers to think beyond guacamole and are prepping new marketing initiatives to take the fruit from exotic to everyday use.
Seven Brands That Are Winning With Nostalgia
Brand Marketing
For some of the biggest consumer brands, nostalgia is anything but yesterday’s news.
Havas Reports Flat Q1 Revenue
Brand Marketing
Reflecting a slowing of business in North America, Havas reported flat first-quarter revenue of $504 million. Organic growth declined 0.9 percent compared to an increase of 3.5 percent in the [...]
Volvo Makes Luxury Play in New Campaign
Brand Marketing
Volvo has launched a new campaign that paints the brand in a luxury light, taking on the likes of Mercedes, BMW, Lexus and in particular, the Audi A4.
CDC Adds New Ads to Successful Anti-Smoking Campaign
Brand Marketing
Soon after the government abandoned the court fight over its proposed scary warning labels on cigarette packages, it returned to what works: advertising.