Arc Worldwide

Digital-Savvy Millennials Will Sacrifice Privacy for Personalization, Says Leo Burnett Exec

BARCELONA, Spain—Marketers have grappled with privacy regulations for years, but the rise of younger generations who are accustomed to receiving targeted digital ads may finally be changing the game for retail brands.

Grey S.F. Wins Norton Account

Grey S.F. has won responsibility for global creative, brand and social strategies for Symantec’s Norton antivirus and security software brand after a review which included incumbent Leo Burnett.

A Look at How Geography Affects Shopping Habits

You might think that when it comes to shopping, everyone wants to get the lowest price and get the job done as fast as possible, right? Apparently not. Leo Burnett/Arc Worldwide surveyed 13,500 shoppers in North America and Western Europe on their shopping attitudes and behavior, and the resulting study, PeopleShop, revealed very different shopping behaviors and attitudes around the world.