AP

AP Tweets a Branded Story From Windex and BuzzFeed: Does Convoluted Ad Play Cross a Line?

Windex, in partnership with BuzzFeed and agency EnergyBBDO, created a sponsored listicle earlier this month to capitalize on the brand's connection to My Big Fat Greek Wedding 2.

AP Showcases Sponsored Content in Updated App

The Associated Press is putting sponsored content front and center in the latest version of its iOS app, which goes live on Tuesday.

Associated Pushback on Twitter

The Associated Press this week is causing a stir by running ads for Samsung

Pepsi Looks to Sweeten Diet Brand

In early December, PepsiCo began rolling out a new sweetener mix for Diet Pepsi that sprinkles in acesulfame potassium—an ingredient used in sister brand Diet Mountain Dew and Coca-Cola's Diet Sprite—with the beverage's mainstay

In (Fill in the Blank) We Trust

“If your mother says she loves you, check it out,” the famously intimidating editors of the old City News Bureau in Chicago once barked at rookie reporters and future boldface names like Kurt Vonnegut, Seymour Hersh and Mike Royko.