Mark Fitzgerald

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In (Fill in the Blank) We Trust

Performance Marketing

“If your mother says she loves you, check it out,” the famously intimidating editors of the old City News Bureau in Chicago once barked at rookie reporters and future boldface [...]

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Tribune Launches Multiplatform Hispanic Ad Play

Performance Marketing

Tribune Co. launched an initiative Monday intended to connect advertisers with Hispanic consumers through its newspapers, broadcast stations, online, mobile devices, events and out-of-home advertising.Tribune Hispanic is a “cross-platform national [...]

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Tribune Launches Multi-Platform Hispanic Ad Initiative

Brand Marketing

Tribune Co. launched an initiative Monday intended to connect advertisers with Hispanic consumers through its newspapers, broadcast stations, online, mobile devices, events and out-of-home advertising. Tribune Hispanic is a “cross-platform [...]

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Dallas Morning News Reorgs

Performance Marketing

The Dallas Morning News is reorganizing its sales, marketing and newsroom around 11 “business and content segments” that will have sports and entertainment editors reporting to newly created general managers [...]

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WaPo Sees Q3 Profit Uptick

Performance Marketing

The Washington Post Company Friday reported a third-quarter profit of $17.1 million, or $1.81 per share, an improvement from its year-ago net income of $10.4 million, or $1.08 per share. [...]

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NYT Co.’s Ad Slump Continues

Performance Marketing

The New York Times Co. reported a shrunken third-quarter loss Thursday on ad revenue that remains stubbornly in decline.  For the third-quarter, the Times Co. loss was $35.6 million, or [...]

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Gannett Profit Falls 53%

Performance Marketing

Gannett Co. said Monday that its third-quarter profit fell 53 percent on continued weak newspaper advertising and impairment charges on the value of its properties. But Chairman and CEO Craig [...]

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Washington Post Starting Wire Service with Bloomberg<font></font>

Performance Marketing

One day after ending its longtime news service partnership with The Los Angeles Times, The Washington Post said late Thursday that it would launch a global news service with Bloomberg [...]

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Does Microhoo Raise Antitrust Issues for Consortium?

Performance Marketing

The impact of the proposed merger of Microsoft and Yahoo’s search platforms raises “significant antitrust concerns” that include the impact on the Yahoo Newspaper Consortium, four groups argue in a [...]

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Chi-Town Financier Buys ‘Sun-Times’ Parent

Performance Marketing

An investor group led by Chicago businessman James C. Tyree entered into a “stalking horse” asset purchase agreement for the Chicago Sun-Times and its 58 community newspaper siblings, parent Sun-Times [...]

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