Some Small Indie Shops Are Tossing Out Time Sheets. Will the Movement Catch On?
Brand Marketing
Nail Communications, a Providence, R.I.-based shop that counts New Balance and Stonyfield Farm as clients, decided this summer to take the radical step of doing away with time sheets.
As New Tech Emerges and Clients Demand Invention, Agencies Bank On Innovation Labs
Brand Marketing
For the past few years, digital agency 360i had tinkered in its innovation lab with a line of toys to help those with paralysis actively play with children. This month, [...]
A Man Comes Back to Life, Almost Literally, in Duracell’s Beautiful Ad About Hearing Loss
Creativity
Mad Men ended a year ago, but John Slattery, aka Roger Sterling from the AMC agency drama, is keeping a hand in the ad game, providing a voiceover for this [...]
How 5 Sports and Shoe Brands Are Convincing Millennials to Lace Up
Brand Marketing
Millennials famously crave deeper, meaningful involvement with the world around them—and they often view athletic footwear, apparel and gear as a means of strengthening that connection and enhancing their personal [...]
Kohl’s Had an Oscar Night to Remember With Its Funny Lip-Dub Acceptance Speech Ads
Creativity
A few days ago, Anomaly debuted the first spot in its Kohl's Oscars campaign, which took a snippet of Cuba Gooding Jr.'s 1997 acceptance speech for Best Supporting Actor ... and [...]
This Interactive Split-Screen Film From Converse Is a Valentine’s Ad You Can Actually Stand
Creativity
Converse is out with a three-minute bit of artistic voyeurism ... and it's great. Titled "Lovesick: Converse Couples," the commercial puts split-screen to exceptional use, telling the stories of dancers, [...]