Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Millennials famously crave deeper, meaningful involvement with the world around them—and they often view athletic footwear, apparel and gear as a means of strengthening that connection and enhancing their personal growth. While old-school appeals focused on sports stars, product performance and fashion are still in the running, some brands have pivoted in recent years, taking an increasingly holistic, lifestyle-focused approach to get their pitches across the finish line with the all-important young-adult demographic.
"For the millennial generation, their relationship with brands is more than just 'tell me,'" said Al Moseley, president and chief creative officer at 180 Amsterdam.