Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Last year, YouTube rolled out #ProudToLove on June 26, the day the Supreme Court made its historic ruling on same-sex marriage. Today, the site launched its moving follow-up campaign, #ProudToBe, which focuses on gender identity and sexuality.
As with its previous effort, YouTube smartly assembled the ad with footage that's already hosted on its site. The montage showcases how "YouTube is a place where anyone can belong no matter who they are or who they love," as it says in the description of the ad.