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Ratings Drop Sharply for College Football Playoff’s Second Championship Game

Convergent TV

By Tim Baysinger

Despite a high-scoring, back-and-forth national championship game, the College Football Playoff had a sophomore slump.

Brand Marketing

How a Radio Personality Got Into Advertising

By Kristina Monllos

Brand Marketing

Coke Zero Basks in ‘Bama Buzz

By Christopher Heine

Convergent TV

New Title Game Sponsorship Could Cost Up to $35 Million

By Anthony Crupi

Convergent TV

When Irish Eyes Are Smiling

By Anthony Crupi