Alabama

Ratings Drop Sharply for College Football Playoff’s Second Championship Game

Despite a high-scoring, back-and-forth national championship game, the College Football Playoff had a sophomore slump.

How a Radio Personality Got Into Advertising

Specs Who Shelley Stewart, founder and CEO What Creative agency Where Birmingham, Ala.

Coke Zero Basks in ‘Bama Buzz

Some 40 years ago, Alabama head coach Nick Saban was a low-paid football assistant at Kent State where he had to drive a Coca-Cola truck in his spare time to make ends meet.

New Title Game Sponsorship Could Cost Up to $35 Million

With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring the new NCAA Div. I football title game.  

When Irish Eyes Are Smiling

Outlined against a California sky the color of Frank Sinatra’s irises, the Seven Horsemen of Notre Dame’s defensive front line rode again. In a show of grit that would have left Grantland Rice scrambling for the Roget’s, the Irish on Nov.