Despite a high-scoring, back-and-forth national championship game, the College Football Playoff had a sophomore slump.
Some 40 years ago, Alabama head coach Nick Saban was a low-paid football assistant at Kent State where he had to drive a Coca-Cola truck in his spare time to make ends meet.
With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring the new NCAA Div. I football title game.