6 Metrics to Consider When Choosing Your Target Keywords
Performance Marketing
Consider all the advantages of thorough keyword analysis. Online marketers who are well-versed in research techniques can reach more customers while also finding entirely new audiences. They can identify trends [...]
3 Must-See Mobile Ad Refreshes From Facebook, Google and Snapchat
Performance Marketing
Mobile ads are growing more dynamic by the day, with the biggest platforms, from Google to Snapchat, in a constant state of marketing innovation. For young Snapchat, that means building [...]
5 Types of Google AdWords Conversion Tracking
Performance Marketing
When I first started using Google AdWords in 2006, conversion tracking was in its infancy. There was only one type of conversion pixel code and there was no option to [...]
How Much Should You Spend on Google AdWords?
Performance Marketing
One of the most frequent questions I receive about Google AdWords is, "How much should I be spending on my AdWords campaign?" That's a great question, and the short answer [...]
Amazon Sponsored Links Seen as Direct Threat to Google AdWords
Performance Marketing
Amazon is taking control of its own advertising. The e-commerce giant has developed Amazon Sponsored Links to deliver ads on its properties based on keywords users search while shopping online, [...]
PPC Shockers and Secrets
Performance Marketing
Pay per click (PPC), particularly Google AdWords, is a marketing channel that can produce profitable results for your business, whether your goal is lead generation or sales. I have been [...]