Tie your ad to a Selena Gomez virtual makeover game and position your brand nearer a tween girl’s heart. That’s a gender-specific version of a theory being tested by Lego, Kibbles ‘n Bits, Hollywood film Mirror Mirror and other advertisers.
Jason Oda of JODA, the man behind many of your favorite advergames and classic game parodies for brands, has conceived of the perfect way to advertise himself—by taking one of the hokiest shows of all time and proving he can even turn a pile of contrived sitcom nonsense into a totally fun game.
Just when I was in danger of watching something of redeeming value, Jersey Shore is back for Season 2. In anticipation of tonight's premiere, MTV has announced two new advergames. […]