Are Media Plans Aligned With Consumers? Or ‘Are You Lost in the World, Like Me?’
Performance Marketing
I wonder if our ad spend, as marketers, is truly reflective of where consumers are increasingly spending their time? Are we in the ad industry in catch-up mode, or are [...]
Nielsen-Backed Venture Fund Close to Signing First Company
Performance Marketing
As head of Nielsen’s global business development and mergers and acquisitions business, Itzhak Fisher is used to evaluating young companies. The goal was to size up a startup for acquisition—until [...]
Brand Advertisers Coming to Mobile Despite Ineffective Rich Media Ads
Performance Marketing
A couple years ago, rich-media ad units were all the rage. Oh snap! Videos and expandable banners and Twitter streams and buttons on top of buttons. "How can consumers and [...]
Mobile Grabs 20% of Facebook Ad Spend
Performance Marketing
A year ago, Facebook made zero money from mobile advertising because it had yet to launch a mobile ad product. Now mobile accounts for 20 percent of advertisers’ spending on [...]
TV Takes the Gold in Q3
Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7 [...]
Nielsen: Broadcast Ad Spend Zooms in Q3
Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of [...]