White Ops today reported that a group of Russia-based cybercriminals is stealing $3 million to $5 million daily from premium-video-focused advertisers.
GroupM Global announced yesterday that John Montgomery will take on a newly created position within the company, global evp of brand safety.
Long a dirty little secret of the digital media business, the topic of ad fraud has been thrust front and center in discussions among agency executives, advertisers and publishers over the last three years.
We all know bot-fueled ad fraud is a major problem for digital marketers, but how exactly does it work? Who makes money off fraudulent ad views, and how do they insert themselves into the process?
Online ad fraud driven by bots will cost brands $7.2 billion globally this year, according to a forecast in a new joint study by the Association of National Advertisers and White Ops.
While attending CES this week, Antti Pasila, founder and COO of Kiosked, which helps publishers deliver more relevant ads, was glad to take a little time away from the hectic conference to read the news that Forbes (not one of his company
Ad blocking is costing the industry $781 million a year—yet makes up only a sliver of the total $8.2 billion lost to major problem areas including bot traffic and content piracy.
Trustworthy Accountability Group, an anti ad-fraud player, today is announcing a Verified by TAG program that costs $10,000 annually for digital ad sellers like publishers, ad exchanges and agencies to take
Most of the digital ad industry's concern for more than a year has coalesced around two major obstacles: ad fraud and viewability. Advertisers are concerned whether ads they pay for are actually viewed by real people.