How to Stop Ad Fraud, Fake News & Ad Blocking From Tanking Publisher Revenue

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Innovation often yields our toughest publishing challenges. Ad fraud, fake news, and ad blocking are three examples that stem from one such disruption: The prevalence of programmatic advertising.

Ad fraud is probably the most pernicious culprit. It stems from sites, stuffed with programmatic ads, that attract bot traffic to yield false impressions, generating income that robs legitimate publishers. Bot traffic accounts for 51.8% of total web traffic, and ad fraud costs the industry $6.3 billion in 2015 alone.

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