Nielsen Partners With Credit-Check Giant Experian’s Marketing Side
Performance Marketing
Ever gotten a credit report on yourself? If so, you probably used data mining company Experian to get the information. Now, the company will be providing specific consumer info to [...]
Facebook Opens Up Ad Targeting to Minivan-Driving, Baby Food-Buying Homemakers
Performance Marketing
There was a time when advertisers could only find an audience for their Facebook ads based on users’ Facebook-submitted information like gender, age and whether they like Pages about cooking.
Direct Marketers Crank Up Lobbying Campaign
Performance Marketing
The direct marketing business, which is just about every company these days that uses data to more precisely target customers and prospects, could be in for the fight of its [...]
The New CNN Gets Into the Big Data Game
CNN is once again trying its hand at the analytics game in the upfront, only this time it has the backing of a larger partnership. The cable news network is [...]
Facebook Will Let Brands Target Users With Offline Third-Party Data
Performance Marketing
Last summer Facebook began letting marketers target ads to their existing customers through Custom Audiences.
Is Facebook About to Run Into Privacy Issues Again?
Performance Marketing
There's always inherent risk—as well as opportunity—when you make it up as you go.