Acxiom Gives Consumers Control of Their Data

Portal launches as Washington debates data broker practices

Hoping to keep regulators at bay, Acxiom, one of the world's largest data brokers, today launched a portal that shows consumers the data that the company has on them and lets them make changes or opt out.

Consumers that enter aboutthedata.com, can check out broad categories of data that Acxiom has collected about them from both offline and online sources, including shopping habits and dollars spent, household interests (like music listener or cooking), Internet connection, education and political party affiliation.

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