Is Facebook About to Run Into Privacy Issues Again?

Activist group wants FTC, GAO and lawmakers to investigate

There's always inherent risk—as well as opportunity—when you make it up as you go. Facebook's new plan to work with big data vendors (reported today by Ad Age) to connect consumers' offline purchasing data with its member profiles for targeted ads has once again put the social network in the crosshairs of the privacy hawks, even as it has potential advertisers excited.