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CNN is once again trying its hand at the analytics game in the upfront, only this time it has the backing of a larger partnership. The cable news network is joining forces with Nielsen and Arbitron to create CNN All-Screen, which will measure out-of-home and cross-platform viewing to create a more accurate measurement for the network’s ad impressions.
(The deal was cut before the proposed merger was announced; presumably any potential regulatory hurdles won’t scuttle the partnership.)