With All Eyes on NFL Streaming, Jack Dorsey Pins Twitter’s Future on Live Content
Performance Marketing
COLOGNE, Germany—The future of Twitter may be live, but CEO and co-founder Jack Dorsey couldn't make it to Dmexco to give his speech in person. Instead, Dorsey held a video [...]
This 80-Year-Old Marine Biologist Will Broadcast Her Next Sea Dive on Facebook Live
Brand Marketing
Earlier this week, BuzzFeed's interview with President Obama—which was billed as a historic, real-time Facebook Live event—never got on track, stalling with a frozen screen after only a few minutes.
Who’s Afraid of Snapchat?
Performance Marketing
Much like Virginia Woolf, there seems to be more than enough people spooked by the app that boasts an average of 9,000 photos shared a second. You know, Snapchat.
Johnny Depp Delights Disneyland Goers as the Mad Hatter on This Magical Live Billboard
Brand Marketing
Livestreaming is all the rage for brands, and Disney has unleashed one of the best live stunts yet, getting Johnny Depp to interact with fans as the Mad Hatter on [...]
7 Pro Tips for Marketers Who Want to Get Into Livestreaming
Performance Marketing
After years of sitting in the background, livestreaming seems to be finally taking center stage in the theater of marketing thanks to Periscope's ascendance in 2015 and the promise of
Why Everyone From Jose Cuervo to BuzzFeed Is Jumping Into Livestreaming
Performance Marketing
Jose Cuervo is celebrating Cinco de Mayo on Thursday by livestreaming via Cuervo.com a "secret concert" that starts at 10 p.m. at an undisclosed location in Brooklyn. Few other details [...]