Why Everyone From Jose Cuervo to BuzzFeed Is Jumping Into Livestreaming

Real-time video is exploding on social media

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Jose Cuervo is celebrating Cinco de Mayo on Thursday by livestreaming via Cuervo.com a "secret concert" that starts at 10 p.m. at an undisclosed location in Brooklyn. Few other details are available, of course, but a tweet by the tequila brand suggests that the concert is a pop-up event by the folks at AfroPunk.

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