When Olympics Hero Simone Biles Met Her Crush, Zac Efron, the Internet Went Kablooey
Performance Marketing
Simone Biles was already one of the biggest stars of the 2016 Olympics, thanks to the gymnast's high-flying
The U.S. Gymnastics Team Dominates in Competition—and Social Media
Performance Marketing
As part of Adweek's ongoing coverage around the Summer Olympics in Rio de Janeiro, analytics company 4C broke down the top moments from Tuesday's games that kept social media buzzing.
The British Are Buzzy: The 4 Biggest Social Media Moments From the Olympics Monday
Performance Marketing
There were plenty of highlights Monday from the Summer Olympics in Rio de Janeiro, and digital marketing player 4C looked at the news that generated the most combined social chatter on [...]
Men Are Posting About Olympics Brands in Social Media Twice as Often as Women
Performance Marketing
Sprinklr is keeping an eye on a few things around social media and the Olympics for our coverage in the next couple of weeks.
A Look Inside How Olympics Advertisers Are Spending TV and Digital Ad Dollars
Performance Marketing
Based on data from NBC and aggregated stats from more than 6,000 websites, MediaRadar is evaluating the kinds of placements Summer Olympics advertisers are buying across TV and digital mediums.
The Olympics May Give Virtual Reality Its Long-Anticipated Close-Up
Performance Marketing
How NBC and Samsung's virtual reality partnership plays out during the Olympics could easily end up being one the most interesting things—to tech observers, at least—to emerge during the Summer [...]