Here’s How Olympic Advertisers Are Divvying Up Spend Across Digital and TV

32 advertisers have run multichannel campaigns

According to data from MediaRadar, 482 advertisers have run TV ads during the Olympics in Rio de Janeiro, with 349 of those brands also running digital display advertising.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.