2016 Rio de Janeiro Olympics

Check Out Twitter’s 10 Buzziest Global Topics of 2016

Twitter today is revealing its top 10 global trending topics of 2016.

Which Olympic Marketers Spent the Most on TV and Digital Ads?

Call it the little family tree that could: Almost no other brand took root during the Olympics like Ancestry.com, running 14 TV commercials during the two-week sports extravaganza that ended on Sunday. DirecTV, with 17 ads, was the only individual company to run more spots.

Nike’s ‘Unlimited’ Series About Everyday Athletes Was the Most Remembered Olympic Ad

To determine the most effective TV spots of the Olympics, Google tracked the top 12 brands with ads that aired during NBC's broadcasts by length and frequency, including Coca-Cola, Nike and BMW.Collectively, the ads generated 3.5 billion impressions. The company's data includes online surveys as well as traffic stats about Google searches.

Every One of the ‘Final Five’ Gymnasts Absolutely Crushed the Internet Last Week

They call themselves the Final Five in honor of their retiring coach Martha Karolyi, but they may as well call themselves the First Ladies of Social.

Ralph Lauren Joins Speedo in Dropping Ryan Lochte After Rio Scandal

Speedo and Ralph Lauren have ended relationships with U.S. Olympian Ryan Lochte, a decision that comes after the swimmer was accused of fabricating his tale of being robbed in Rio de Janeiro.

Infographic: These Athletes and Brands Created the Most Social Buzz During Rio

From comedian Leslie Jones live tweeting for NBC to swimmer (and now national embarrassment) Ryan Lochte using Snapchat to document his antics—though clearly not all of them—social media got fans closer to the action at the Olympics than ever before. Sponsors of the games got their fair share of buzz, too.

Huffington Post and Samsung Are Spotlighting Rio’s Untold Stories With 360° Video

While the world has been watching the greatest athletes from each country compete in the 2016 Rio Olympics, one group of journalists and creatives has been focused on finding stories outside of the city's stadiums.

Triumph, Cuteness and Controversy Make the Olympics a Messy Mix on Social Media

Thursday's buzziest moments from the Summer Olympics were a strange mix of triumph, cuteness and controversy.

Usain Bolt Has Strengthened His Social Brand by Bringing Levity to Live Action

Jamaican Usain Bolt has become an incomparable figure in Olympics history, leaving his mark in 2008, 2012, and now 2016. Bolt is the first male sprinte

3 Brands Using Facebook in Particularly Effective Ways During the Rio Games

Thanks to the explosive growth of platforms like Snapchat, Instagram, Twitter and Facebook, the 2016 Rio Games are widely assumed to be the most social ever. And they're also easily the most mobile.